Defining Your Value Proposition on LinkedIn
Whenever I introduce professionals to the concept of gaining new clients through LinkedIn marketing, the first topic of conversation is, of course, what makes their business or service unique. Especially in light of LinkedIn’s recent limitation on weekly user connections, crafting a concise, compelling value proposition is paramount to the ongoing success of your online networking and business acquisition. Your message, in this respect, should constitute much more than just a traditional sales pitch; it should form the basis for a rewarding, durable relationship. Now more than ever, it is quality–not quantity–that counts among your LinkedIn connections.