Let’s Talk About Twitter

Twitter is an often forgotten social platform

It seems that Twitter is often the social platform that gets left behind. We meet with prospective clients to review their social media and will often hear, “Why bother with Twitter?” Granted, the more social platforms you use, the more labor intensive it becomes…also, the more successful you will be in branding, credibility, relevance and driving more revenue. Simply put, it is a viable platform for increasing your sales.

Let’s take a look at some recent stats:

  • Millennials are using it – they are the largest group as far as age – about 36% of them use it
  • Twitter users have a higher educational level – they get their news here
  • They also have higher income
  • Twitter users access it on a regular basis

What does this mean for your business? It means that spending some time on this social media platform is good for business. Now let’s take a look at some basic strategy to get you started on Twitter.

  • Have a personal Twitter page – most people search by individual name on Twitter
  • You can also set up a business page – however, make sure it is active as well
  • The username should be your name – play around if you have a common name – may be a middle initial
  • Put up a nice profile picture and a banner – the banner might be your business logo
  • Start Tweeting – do this 4-5x per week to get started
  • Follow people, businesses, news, etc. that you are interested in
  • Watch what is trending #FridayFeeling – do not just put up motivational quotes – get involved in the conversations
  • Use pictures and very short videos
  • Retweet, Reply, Engage, Engage, Engage with others
  • If you are a local brick & mortar business, connect with local chambers, weather, news, etc. so you can engage in those conversations
  • Provide value

As you continue to work this strategy for Twitter, you will want to keep an eye on how many people you are Following. The goal is to have more people following you than you follow. This takes time so don’t sweat it at the beginning. Same as on other social media platforms, it is wise to stay away from highly controversial subjects. I will admit, though, that on Twitter I am more outspoken than on other platforms. Perhaps because I am speaking as me.  Another reason, there is only so much you can say in a short tweet.

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