Social advertising is the modern version of the newspaper and phone book, but in today’s world that means Facebook, Twitter, LinkedIn, Pinterest, Yelp… depending on your target audience. For over a decade, SEO and Google have been the dominant ways to drive traffic to your business and make your phone ring. They still work, but the cost can be high and the road to ranking is long.
- With all the social platforms offering advertising options, it seems simple to place an ad and drive some business, but for most people it is hard to convert likes and clicks into paying customers. It takes an informed, balanced social media campaign to ensure that you find a cost-effective and viable solution. There is much more to social advertising than most people think, and there is always more you can learn to improve your company’s visibility.
- At PIMedia, we have many digital advertising platforms and strategies to drive potential customers to your business. We can dial in very specific human demographics and target highly selective geo-targets right down to countries, states, metros, zip codes, residential or commercial blocks and specific buildings using what we call “Micro Campaigns”. Anyone can shell out hundreds or thousands of dollars on Facebook or Yelp and hope for the best, but it takes a competent, experienced team to utilize these tools to the best effect and save money.
*As one of fewer than two hundred certified Yelp agencies in the nation, we understand the complexities and technical demands of social advertising. Don’t hesitate to reach out to us for advice and improve your knowledge of digital marketing. To learn more about how we can drive traffic to your business, call us.