Digital strategy

Digital Marketing Strategy

Posted on Posted in Service

Social media will continue to dominate marketing strategy for as long as you intend to operate your business, and the need for capable digital marketing has increased considerably in the past few years. However, the sheer variety of platforms and services used by potential customers only makes the process more complex, leaving many groups to ineffectively try digital marketing themselves or, even worse, ignore this aspect of marketing altogether.

With a focus on Facebook, LinkedIn, Pinterest, and Twitter, the strategists at PIMedia apply decades of experience to help you adapt to and flourish through the use of online marketing. Whether you require an occasional update to bolster your business presence or full-time, committed maintenance for multiple platforms, the digital marketing division can accommodate you.

When considering a social media campaign, it is important to ask yourself:

  • What social media platforms are best suited for my services and/or products?
  • How much time is needed to effectively use social media to grow my business?
  • Should I do social media marketing internally or outsource it?
  • What do I post on social media to make it most effective?
  • How do I integrate social media with my other marketing/business developments programs?

At PIMedia we will work with you and/or your management staff to answer these important questions and build an effective social media strategy for your organization. Every company is different and we understand that each social media strategy must fit your organization’s culture, structure and budget. However, we do offer a standard, 8-step strategy that we have found to be effective with most organizations:

8 Step System to Update and Refine Digital Marketing Campaigns

1. Analyze

2. Optimize

3. Engage

4. Influence

5. Traffic

6. Opportunity

7. Communicate

8. Measure

Of course, digital marketing extends well beyond social media and includes SEO ranking for Google, email campaigning, website posting and blogging, and everything that goes into making your business well-represented online. Though no business can (or should) be your only source for online services, we pride ourselves on understanding the dozens of platforms and resources available to modern businesses. We are able to draw from each aspect of digital marketing to help you decide on the best strategy for your company, and we can assist you at every step.

It’s Time to Grow Your Facebook Business Page