How to Drive Relevant Traffic to Your LinkedIn Profile
As you no doubt know by now, LinkedIn can revolutionize how you generate leads and identify new prospects for your business, but even a flawless profile page on its own may not be enough to get you the results your business deserves. Attracting paying clients on LinkedIn is most directly dependent on your ability to reach and engage a receptive audience with your message. Fortunately, as with everything in marketing, there is more than one way to get this done.
Bringing your business profile to a wider audience is best accomplished through a combination of content optimization and proactive user engagement. What does that really mean? Producing text that your audience actually wants to read, tagging relevant users who are likely to respond favorably to your post, notifying certain acquaintances when you publish new content… these are all valid methods of increasing viewership of your LinkedIn posts and, by extension, LinkedIn profile.
Your professional identity just might be the most compelling, memorable representation of your business, especially on social media, so shouldn’t you be reaching as many eyeballs as possible?