Brand Messaging that Serves Your Audience
Inconsistency in how you message your services across multiple platforms can be just as damaging to your brand (if not more so) as having no messaging at all. Potential clients who are “checking you out” online need to not only like the information they find but trust it as well, and conflicting or otherwise suspect accounts of who you are and what you do are sure to dissuade them from picking up the phone.
Platforms like LinkedIn and Google continue to represent the most reliable avenues for getting your message across and helping prospects find you. The info your audience receives should be concise, accurate, and relevant–no matter the platform. So…keep it consistent, and keep it current!
Feel free to reach out to me at firstname.lastname@example.org or (702) 720-6560 if you would like to learn more about how to improve your representation and visibility online with focused brand messaging. Thanks for watching!