LinkedIn Marketing and Sales Acquisition
While there are many aspects of traditional business marketing that still bear relevance in the digital age–and I routinely speak to the value of personal interaction and well-crafted promotional campaigns–“cold calling” is certainly not one of them.
It is no longer a matter of if but when you should begin modernizing your approach. Don’t continue to do your business a disservice with outmoded sales tactics that yield little to no return and, more often than not, diminish rather than bolster your image among potential clients. Digital marketing via platforms like LinkedIn is neither an unmanageable inconvenience nor a godsend; it is simply the most efficient and reliable way to get your message out there.