Workforce Development for the Construction Industry, PIMedia

Workforce Development for the Construction Industry

Posted on Posted in Employment, Hiring, Social Media Marketing, Uncategorized, Workforce Development

The idea of bringing in new talent through the Internet is not exactly foreign. Online recruitment and screen-to-screen job interviews are not uncommon these days, even in the oldest and most stable of professions. Nevertheless, the decreasing emphasis on traditional “professionalism”, itself a consequence of the Internet’s influence, has stretched the hiring process well beyond […]

LinkedIn Profile Changes

Facebook Charging for Messenger

Posted on Posted in Facebook, Facebook Advertising, Facebook Post Boosting, Uncategorized

Will Facebook start charging for Messenger?  Direct Messages on Facebook has become a significant new form of communication.  Over 1 billion people are using Facebook Messenger or DM (Direct Message).  Amazing, isn’t it?  How often do you go there instead of email or texting?  Never mind not picking up the phone to call.  “Picking up […]

Frustrated with Technology

Are You Frustrated Too?

Posted on Posted in Debbie Harris, Email, Uncategorized

I am frustrated, are you?  Why, you wonder?  It’s pretty simple, it’s all the technology we deal with all the time.  Yes, I own a digital marketing company.  Yes, I love social media.  Yes, we help our clients grow their business and our own using digital marketing.  All of that is true but sometimes I want […]

Twitter

Let’s Talk About Twitter

Posted on Posted in Uncategorized

Twitter is an often forgotten social platform It seems that Twitter is often the social platform that gets left behind. We meet with prospective clients to review their social media and will often hear, “Why bother with Twitter?” Granted, the more social platforms you use, the more labor intensive it becomes…also, the more successful you […]

LinkedIn recommendations

Recommendations on LinkedIn

Posted on Posted in LinkedIn, Uncategorized

Recommendations are an often-underused and important part of your LinkedIn profile. Recently, I have been noting that when I work with a client to optimize their LinkedIn profile, they are sorely lacking in Recommendations. I wondered about this. Is it because people are embarrassed to ask for a recommendation? Do they not know how to […]

The Endurance of Email Marketing, PIMedia, Debbie Harris Blog

The Benefits of Email Marketing

Posted on Posted in Email, Uncategorized

Though social media platforms like Facebook, Twitter, and LinkedIn tend to receive all the attention, one of the most effective and reliable mediums for expanding your business presence is, astoundingly, the email. Yes, it’s still alive and kicking after over twenty-five years, and it has not become any less prominent. Amid the rush to provide […]