Are You Making Videos? The Importance of Video Marketing

Are You Making Videos?

Posted on Posted in Digital/Online Marketing, Facebook, Facebook Advertising, Social Media, Social Media Marketing, YouTube

It’s time to commit to video marketing There is no question that video marketing is effective, essential and will increase your conversion when used in your digital marketing. Our smartphones are now fully capable of providing the quality we need for these marketing videos. Proper lighting and sound are key elements; however, you do not […]

Are You Thinking Big Enough for Your Business? (PIMedia)

Are You Thinking Big?

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Networking, Small Business, Social Media Marketing

With all of the work that goes into developing and maintaining a functioning business, it can be tempting to accept a steady, reliable level of success as the best you can hope for. For many professionals, however, optimizing a business means going beyond just “getting by” and seeing firsthand the full potential of digital marketing […]

Don't Forget Facebook Marketing, PIMedia

Don’t Forget Facebook

Posted on Posted in Advertising, Digital/Online Marketing, Facebook, Privacy, SEO, Social Media, Social Media Marketing

Don’t make the mistake of thinking Facebook is done I often hear comments from clients, prospects, and colleagues that Facebook is losing people. They want me to further justify using Facebook for their business when the evidence is overwhelming that they should. Let me be clear – if you want to reach eyeballs to brand […]

Why Your Medical Practice Needs Digital Marketing

Why Your Medical Practice Needs Digital Marketing

Posted on Posted in Advertising, Digital/Online Marketing, Facebook, Instagram, Medical, Social Media Marketing

Keeping Pace with Your Current Clients and Learning How to Find the New Ones Making yourself known to the people who need your services is the whole purpose behind marketing, and the medical field is no exception. Finding the most efficient, reliable way to deliver treatment to the people in your community is paramount, and […]

3 Tips to Make LinkedIn Work for You in 2019, PIMedia

3 Tips to Make LinkedIn Work in 2019

Posted on Posted in Digital/Online Marketing, LinkedIn, Networking, Social Media Marketing

Optimize Your Networking and Make LinkedIn Work for You 2019 is here and I am being asked more and more about making LinkedIn work to gain clients. The ability to use this platform to build relationships, network with other professionals, gain clients and build your own business reputation can all be achieved if you follow […]

Workforce Development for the Construction Industry, PIMedia

Workforce Development for the Construction Industry

Posted on Posted in Employment, Hiring, Social Media Marketing, Uncategorized, Workforce Development

The idea of bringing in new talent through the Internet is not exactly foreign. Online recruitment and screen-to-screen job interviews are not uncommon these days, even in the oldest and most stable of professions. Nevertheless, the decreasing emphasis on traditional “professionalism”, itself a consequence of the Internet’s influence, has stretched the hiring process well beyond […]

Social media and holiday shopping, holiday social media

3 Must Do Steps for Your Holiday Social Media Business Success

Posted on Posted in Facebook, Facebook Post Boosting, Social Media, Social Media Marketing, Uncategorized

Get a jump on your competition in “holiday social media”! It is probably no surprise to you that social media is extremely active during the holiday season. What may surprise you is that suddenly the holiday season is here. The Presidential campaign took up so much of our collective time, energy and stamina that maybe you didn’t realize […]