Are You Making Videos? The Importance of Video Marketing

Are You Making Videos?

Posted on Posted in Digital/Online Marketing, Facebook, Facebook Advertising, Social Media, Social Media Marketing, YouTube

It’s time to commit to video marketing There is no question that video marketing is effective, essential and will increase your conversion when used in your digital marketing. Our smartphones are now fully capable of providing the quality we need for these marketing videos. Proper lighting and sound are key elements; however, you do not […]

Don't Forget Facebook Marketing, PIMedia

Don’t Forget Facebook

Posted on Posted in Advertising, Digital/Online Marketing, Facebook, Privacy, SEO, Social Media, Social Media Marketing

Don’t make the mistake of thinking Facebook is done I often hear comments from clients, prospects, and colleagues that Facebook is losing people. They want me to further justify using Facebook for their business when the evidence is overwhelming that they should. Let me be clear – if you want to reach eyeballs to brand […]

Why Your Medical Practice Needs Digital Marketing

Why Your Medical Practice Needs Digital Marketing

Posted on Posted in Advertising, Digital/Online Marketing, Facebook, Instagram, Medical, Social Media Marketing

Keeping Pace with Your Current Clients and Learning How to Find the New Ones Making yourself known to the people who need your services is the whole purpose behind marketing, and the medical field is no exception. Finding the most efficient, reliable way to deliver treatment to the people in your community is paramount, and […]

Find Top Candidates through Recruitment Marketing, PIMedia

Why Recruitment Marketing?

Posted on Posted in Facebook, Hiring, LinkedIn, Social Media, Workforce Development

Making Recruitment Marketing Work for Your Business Marketing directly to potential candidates is often the most effective way of getting your open positions seen and drawing in qualified applicants. In addition to delivering your message to the widest possible audience, recruiting through social media (namely Facebook) also allows you to appeal to users based on […]

LinkedIn Profile Changes

Facebook Charging for Messenger

Posted on Posted in Facebook, Facebook Advertising, Facebook Post Boosting, Uncategorized

Will Facebook start charging for Messenger?  Direct Messages on Facebook has become a significant new form of communication.  Over 1 billion people are using Facebook Messenger or DM (Direct Message).  Amazing, isn’t it?  How often do you go there instead of email or texting?  Never mind not picking up the phone to call.  “Picking up […]

Social media and holiday shopping, holiday social media

3 Must Do Steps for Your Holiday Social Media Business Success

Posted on Posted in Facebook, Facebook Post Boosting, Social Media, Social Media Marketing, Uncategorized

Get a jump on your competition in “holiday social media”! It is probably no surprise to you that social media is extremely active during the holiday season. What may surprise you is that suddenly the holiday season is here. The Presidential campaign took up so much of our collective time, energy and stamina that maybe you didn’t realize […]