Cold Calling Won't Cut It - LinkedIn Marketing and Sales (Debbie Harris)

Cold Calling Simply Won’t Cut It Anymore

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn

https://www.youtube.com/watch?v=XRw0JmdnP-chttps://www.youtube.com/watch?v=XHOmBV4js_E LinkedIn Marketing and Sales Acquisition While there are many aspects of traditional business marketing that still bear relevance in the digital age–and I routinely speak to the value of personal interaction and well-crafted promotional campaigns–“cold calling” is certainly not one of them. It is no longer a matter of if but when you should […]

Speaking in Your Voice & Building a Business Profile - Debbie Harris, PIMedia

Are You Speaking in Your Voice?

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Networking, Social Media Marketing

Crafting an Honest Business Profile Speaking in “your voice” means conveying your message honestly and directly in a manner that truly represents you and your business. These are your words, and they are meant to relate your story–not someone else’s. It is not self-centered to discuss yourself in your own “About” section; that’s what it’s […]

LinkedIn is NOT Magic, But it Works - Digital Marketing Results & Expectations

LinkedIn is NOT Magic

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Social Media Marketing

Digital Marketing Results and Realistic Expectations No social platform or digital marketing tool is a cure-all, and even in 2021 there is no absolute, guaranteed method for attracting paying clients every hour on the hour. Particularly for professionals who are starting “from nothing”, it is imperative to remember to hold realistic expectations about the level […]

LinkedIn Power Partners & Referral Business - Debbie Harris

Reach Out to Power Partners on LinkedIn

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Networking, Small Business

Boosting Your Referral Business How recently have you communicated with the “power partners” who you are connected to on LinkedIn? Do you ever reach out to them to set up a call or zoom? Your power/referral partners can be huge for your business and you for theirs. Referral business doesn’t always take care of itself, […]

Kellogg vs. Post and the Keys to Advertising During a Downturn - Debbie Harris

Kellogg or Post?

Posted on Posted in Advertising, Digital/Online Marketing, Facebook Advertising, Networking

Advertising During a Downturn In the wake of the Great Depression, warring cereal companies Kellogg and Post took completely different approaches to their advertising, leading to repercussions that drastically altered the make-up of their industry and have continued to hold sway until today. Over the past few months, which company has your business more closely […]

LinkedIn Can Help Grow Your Business, Debbie Harris of PIMedia

LinkedIn Can Help Grow Your Business

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Networking, Small Business

https://www.youtube.com/watch?v=Bj022oTOexc Maintaining Your Business Development Digitally Are you starting to get anxious about growing your business during this crazy time of isolation? Fortunately, there are plenty of digital solutions for business networking and development, with LinkedIn chief among them. The LinkedIn platform’s setup and functionality are tailored to professionals, including small business owners, and allow […]

Do More Business with LinkedIn by Debbie Harris, PIMedia

Do Business with LinkedIn

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Networking, Small Business

Maintain Your Business Growth through LinkedIn The coronavirus has us all a bit crazy. Many people are working from home full-time. How do you still connect? Prospect? You have a fantastic tool right in front of you, LinkedIn. For prospect development and professional-to-professional networking, LinkedIn remains an amazing outlet for you and your business. It’s […]