Appreciating Your Audience and Securing Professional Relationships - Debbie Harris, PIMedia

Videosocials is Relationship Marketing

Posted on Posted in Business Networking, Networking, Small Business, Videosocials

Securing Better Professional Relationships What do your prospects, clients, and partners really care about? No matter how fascinating and relevant that personal anecdote might be, remember that no interaction, even in business, is ever entirely about you. Healthy professional relationships are just as firmly rooted in collaboration, civility, and honest communication as any healthy personal […]

Defining Your LinkedIn Value Proposition - Debbie Harris, PIMedia

What Makes Your Business Unique?

Posted on Posted in Business Networking, LinkedIn, Networking

Defining Your Value Proposition on LinkedIn Whenever I introduce professionals to the concept of gaining new clients through LinkedIn marketing, the first topic of conversation is, of course, what makes their business or service unique. Especially in light of LinkedIn’s recent limitation on weekly user connections, crafting a concise, compelling value proposition is paramount to […]

Cold Calling Won't Cut It - LinkedIn Marketing and Sales (Debbie Harris)

Cold Calling Simply Won’t Cut It Anymore

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn LinkedIn Marketing and Sales Acquisition While there are many aspects of traditional business marketing that still bear relevance in the digital age–and I routinely speak to the value of personal interaction and well-crafted promotional campaigns–“cold calling” is certainly not one of them. It is no longer a matter of if but when you should […]

Speaking in Your Voice & Building a Business Profile - Debbie Harris, PIMedia

Are You Speaking in Your Voice?

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Networking, Social Media Marketing

Crafting an Honest Business Profile Speaking in “your voice” means conveying your message honestly and directly in a manner that truly represents you and your business. These are your words, and they are meant to relate your story–not someone else’s. It is not self-centered to discuss yourself in your own “About” section; that’s what it’s […]

LinkedIn is NOT Magic, But it Works - Digital Marketing Results & Expectations

LinkedIn is NOT Magic

Posted on Posted in Business Networking, Digital/Online Marketing, LinkedIn, Social Media Marketing

Digital Marketing Results and Realistic Expectations No social platform or digital marketing tool is a cure-all, and even in 2021 there is no absolute, guaranteed method for attracting paying clients every hour on the hour. Particularly for professionals who are starting “from nothing”, it is imperative to remember to hold realistic expectations about the level […]