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PIMedia Blog

LinkedIn recommendations

Recommendations on LinkedIn

Recommendations are an often-underused and important part of your LinkedIn profile. Recently, I have been noting that when I work with a client to optimize their LinkedIn profile, they are sorely lacking in Recommendations. I wondered about this. Is it because people are embarrassed to ask for a recommendation? Do they not know how to

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The Endurance of Email Marketing, PIMedia, Debbie Harris Blog

The Benefits of Email Marketing

Though social media platforms like Facebook, Twitter, and LinkedIn tend to receive all the attention, one of the most effective and reliable mediums for expanding your business presence is, astoundingly, the email. Yes, it’s still alive and kicking after over twenty-five years, and it has not become any less prominent. Amid the rush to provide

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Yelp Reviews Matter

Yelp, Helping or Hindering?

The Influence of Yelp It seems that with every search on Google, whether you are looking for a plumber, a yoga instructor, or a dentist, you will come across Yelp and its thousands of reviews within a matter of seconds. Go ahead, try it. Search for any service that could be of any value to

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Instagram for social media marketing

3 Tips for Using Instagram for Business

Today we are going to look at 3 tips for using Instagram for business. Why? Instagram now has 500 million active daily users. That’s right, 500 million active daily users and 800 million active monthly users.  I was even surprised to learn that 92% of internet users between 18-49 use Instagram. Are your customers part

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Digital/online marketing

Don’t Get Ripped Off on Your Digital Marketing

Be Smart About Your Online/Digital Marketing Okay, so I rarely go down the negative path. What prompted me here is that we are seeing so many business owners, professionals and organizations get ripped off when it comes to online/digital marketing. What do I mean? First and foremost, understand what it is you are wanting to

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Social Media for the Holidays

3 Tips for Holiday Social Media

Be a part of holiday social media conversations! This time of year it seems that every recipe, gift, trip, family picture and holiday decorations are posted on social media. People are excited to share, especially with family and friends who are long-distance. Think about it, we didn’t always have Facebook, Instagram, Pinterest, Twitter and Snapchat

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Get Clients from LinkedIn

3 Quick Tips to LinkedIn Success

3 Simple Steps to Gaining Clients from LinkedIn It seems that every week I am asked “HOW do you gain clients from LinkedIn?” Of course, it is imperative that before you put these three tips into practice, you have a full, completed LinkedIn profile using keywords, etc. Why spend time marketing if your profile (resume, bio, footprint

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Grow Your Facebook Business Page

It’s Time to Grow Your Facebook Business Page

It’s time to catch up on Facebook with a Business Page Last week I attended a wonderful all-day digital marketing seminar here in Las Vegas. There were about 80 attendees at the event. I was so surprised to learn that many of these business people did not have a Facebook Business Page.  It got me

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WP-Client

WP-Client is a secure portal that is installed into your WordPress Website. Secure Client Portals & Online Invoicing Easily used by “techy” and “not-so-techy” Administrators One plugin configures multiple areas of your WordPress installation and allows the site Administrator to easily create new Client Areas, Client Management Portals, Client Estimates & Invoices, Client File Upload Areas,

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Email Marketing is Very Important

How’s Your Email Marketing?

Email is so important to increase revenue. I have to admit that each week we learn more ways to enhance email marketing as Solution Providers for Constant Contact. Each new technique we learn is passed on to our clients as we manage email marketing for them. We have used several service providers over the past

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Debbie Harris

Debbie Harris: Keynote Speaker

Though busy serving as President and CEO of Performance Intermedia, LLC, Debbie Harris, MA actively extends her expertise on social media, networking, and marketing through consultation and keynote speaking. Ms. Harris graduated summa cum laude from Regis University with a Master’s degree in Social Media Compliance and the Law, bringing together over three decades of business

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Reciprocal Mentoring Works

Reciprocal Mentoring Really Works

It’s time to benefit from reciprocal mentoring. Are you? Reciprocal mentoring may be just the thing you need to help your company grow. I hear a lot about Millennials and the issues employers are having with them. I have not found that to be the case. I have worked with young people; my son is

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Marketing with LinkedIn

6 Easy Steps for Marketing on LinkedIn

Here’s a schedule you can use for business building with LinkedIn I know the most common concern of my clients is “How will I find the time to do what you are teaching me on LinkedIn?” While in many cases we take on the social media marketing/reputation management/engagement for our clients, LinkedIn still requires some

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LinkedIn Profile Changes

Learn about Your New LinkedIn Profile

Yes, Your LinkedIn Profile is Totally Different – Here’s the Scoop One of the most challenging things about being a social media expert is the constant changing of social media platforms. I do a lot of LinkedIn Profile Optimizations and over the past three weeks have been working on profiles that are now completely different.

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The Handshake is important in neworking

Networking Can be Worthwhile

You should be getting business if you’re networking the right way Ever get the feeling that you might scream if you have to go to another networking event? Do you go because you feel that you should and leave wondering why you went to that networking event? It can be downright exhausting to spend time

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Spending money on Facebook next year.

Will Facebook Charge for Use in 2017?

“Do you have a business budget in place for Facebook use?” This is a question I get every year, not just now at the end of 2016. In fact, there have been several “rumors” of that nature for the past few years. They seem to pop up every now and then and spread through social

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Social media and holiday shopping, holiday social media

3 Must Do Steps for Your Holiday Social Media Business Success

Get a jump on your competition in “holiday social media”! It is probably no surprise to you that social media is extremely active during the holiday season. What may surprise you is that suddenly the holiday season is here. The Presidential campaign took up so much of our collective time, energy and stamina that maybe you didn’t realize

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Millennials, Reaching millennial clients

Are you reaching Millennials?

Millennials are your customers and clients. Are you reaching Millennials for your business? It seems that there is a lot of discussion about how to market to the Millennials who are now between 20 and mid-30’s. Obviously, Millennials in their early 20’s are going to be different than those entering their mid-30’s. That being said,

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