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Finding the Right Email Marketing Content

Finding the Right Email Content

Successful Email Marketing Essentials By now, you know that email marketing is an indispensable element in your digital marketing strategy. But what should you actually put in your emails? Here are some great tips to help you boost your email marketing content strategy and deliver more rewarding, appealing information to contacts, increasing your ROI in

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Do More Business with LinkedIn by Debbie Harris, PIMedia

Do Business with LinkedIn

Maintain Your Business Growth through LinkedIn The coronavirus has us all a bit crazy. Many people are working from home full-time. How do you still connect? Prospect? You have a fantastic tool right in front of you, LinkedIn. For prospect development and professional-to-professional networking, LinkedIn remains an amazing outlet for you and your business. It’s

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Building Your Email List for Success by Debbie Harris, PIMedia

Email Marketing: List Building for Success

More Contacts = More Clients Consistently building out your email list with valuable contacts is always going to be an essential component of your email marketing–no matter your industry or level of success. Even before you settle on the type or amount of content you want to distribute, filling your list with contacts who are

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Where Do You Go for Advice?

The Importance of a Professional Peer Group Having a professional peer group is probably more important than ever. I know that we can do almost anything remotely these days; however, I still place a very high value on the ability to sit in a room with other professionals and business owners. Why? Building deep trusting

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Are You Making Videos? The Importance of Video Marketing

Are You Making Videos?

It’s time to commit to video marketing There is no question that video marketing is effective, essential and will increase your conversion when used in your digital marketing. Our smartphones are now fully capable of providing the quality we need for these marketing videos. Proper lighting and sound are key elements; however, you do not

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Are You Thinking Big Enough for Your Business? (PIMedia)

Are You Thinking Big?

With all of the work that goes into developing and maintaining a functioning business, it can be tempting to accept a steady, reliable level of success as the best you can hope for. For many professionals, however, optimizing a business means going beyond just “getting by” and seeing firsthand the full potential of digital marketing

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3 Tips to Help Improve Your LinkedIn Profile, PIMedia

3 Quick Tips to Improve Your LinkedIn Profile

Increase Search Appearances and Get Your Name Out There By now, we all know that LinkedIn is the business to business platform. Used properly and consistently, it WILL garner you new clients. The very first step is your LinkedIn profile. It’s your resume online and where people go to “check you out.” Whether they are

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Don't Forget Facebook Marketing, PIMedia

Don’t Forget Facebook

Don’t make the mistake of thinking Facebook is done I often hear comments from clients, prospects, and colleagues that Facebook is losing people. They want me to further justify using Facebook for their business when the evidence is overwhelming that they should. Let me be clear – if you want to reach eyeballs to brand

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Making Videos for Higher Conversion

I Hate Doing Videos

If you are like me, you dislike talking into your phone, laptop or video camera to record personal videos to market your products or services. I absolutely love getting up in front of an audience and speaking. That is never an issue for me, but tell me to talk to the camera and it’s another

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Talk is not cheap, talking returns to networking

Talk Is Not Cheap

Talk Is Not Cheap Talking may just make a comeback. I have been spending a good amount of time lately talking to people on the phone. Using a program I have to reach potential clients, my calendar is filled each week with phone appointments with people I have never spoken to before. The calls last

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Twitter for Business - 3 Things You Need to Know

Twitter – 3 Things You Need to Know

Twitter for Business Growth Here’s a stat that might surprise you: 75% of business to business marketers are using Twitter. It actually surprised me a bit. I didn’t think it would be quite so high. In fact, it puts Twitter ahead of YouTube, Pinterest, Instagram, and Snapchat. Yes, LinkedIn comes in at 81% and Facebook

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3 LinkedIn Headline Tips to Draw More Users to Your Profile, Debbie Harris of PIMedia

3 LinkedIn Headline Tips

Help More Users Find Your Profile You are so excited that you thought of a catchy headline for your LinkedIn profile: “I help people create passive income” or “I am passionate and committed to helping business owners have more money & time.” I don’t want to rain on anyone’s parade and I am very sensitive

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Why Your Medical Practice Needs Digital Marketing

Why Your Medical Practice Needs Digital Marketing

Keeping Pace with Your Current Clients and Learning How to Find the New Ones Making yourself known to the people who need your services is the whole purpose behind marketing, and the medical field is no exception. Finding the most efficient, reliable way to deliver treatment to the people in your community is paramount, and

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Make LinkedIn Personal-Get Better LinkedIn Connections, Debbie Harris, PIMedia

Make LinkedIn Personal

How to Establish Better LinkedIn Connections for Your Business It is so easy these days to let automation take over everything. We have become so adept at asking Google and Alexa for help. We see numerous paid for social media ads every day. We reach for our phones to text rather than talk and challenge

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Find Top Candidates through Recruitment Marketing, PIMedia

Why Recruitment Marketing?

Making Recruitment Marketing Work for Your Business Marketing directly to potential candidates is often the most effective way of getting your open positions seen and drawing in qualified applicants. In addition to delivering your message to the widest possible audience, recruiting through social media (namely Facebook) also allows you to appeal to users based on

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Linkedin coaching for business and profit

5 Tips to a Stellar LinkedIn Profile

LinkedIn continues to be the go-to social platform for business to business. Whether someone looks you up there or searches for you on Google, it is likely they will end up on your LinkedIn profile. I continue to find profiles that are incomplete, unimpressive and frankly, unprofessional. Your LinkedIn profile is your digital resume, your

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3 Tips to Make LinkedIn Work for You in 2019, PIMedia

3 Tips to Make LinkedIn Work in 2019

Optimize Your Networking and Make LinkedIn Work for You 2019 is here and I am being asked more and more about making LinkedIn work to gain clients. The ability to use this platform to build relationships, network with other professionals, gain clients and build your own business reputation can all be achieved if you follow

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