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PIMedia Blog

Going Digital Works for Finding Labor, Social media works for construction labor

Digital Works for Finding Labor

Find your labor by going digital Did you know you can find your labor force by going digital?  Construction is booming again and a shortage of labor is a major challenge.  Unfortunately, the labor shortage is going to increase.  That means construction companies and subcontractors of all kinds may not be able to bid on

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Digital workforce development

Silver Lake Construction Goes Digital for Workforce Development

Las Vegas, NV—August 28, 2018 – The Silver Lake Construction Company, one of southern Nevada’s largest and most respected residential concrete contractors, has announced a partnership with PIMedia to help the company grow its workforce. With the continued economic rebound of southern Nevada, construction companies are now competing for the available local workforce to meet

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LinkedIn recommendations

How To Find Your Next Big Client On LinkedIn

Use LinkedIn to gain clients There’s no question that LinkedIn is one of the best social media platforms for helping you get more clients. LinkedIn is king when it comes to finding new business, networking, and getting your name out there. The problem that many businesses face when it comes to using LinkedIn for Business

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Facebook and Workforce Development

5 Tips to Using Facebook for Workforce Development

Workforce development and Facebook can be a good match. As the economy continues to rebound, particularly in certain fields and in certain places, workforce development can be a challenge.  Here in the Las Vegas area, construction is booming again and labor is hard to find.  When the recession hit and hit hard here, people left

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Mistakes Businesses Make on Facebook

7 Mistakes Made on Facebook Business Pages

7 mistakes you may be making on Facebook Mistakes on your business page can be fixed.  It’s pretty clear that just about every business needs to be using Facebook.  This means a Facebook Business Page. Depending on your product and/or service, you will set up a specific type of business page.  Don’t make the mistake

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Frustrated with Technology

Are You Frustrated Too?

I am frustrated, are you?  Why, you wonder?  It’s pretty simple, it’s all the technology we deal with all the time.  Yes, I own a digital marketing company.  Yes, I love social media.  Yes, we help our clients grow their business and our own using digital marketing.  All of that is true but sometimes I want

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Social Media is used by everyone

Social Media Day Is Coming

Social Media Day June 30th I have written before about how every day is a something day.  Now we have the 9th celebration of Social Media Day coming on June 30th.  This day was created by Mashable to recognize social media globally, #SMDay.  In actuality, it is a part of our lives every day.  #SMDay

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Email Marketing Works

Thanks for Your Email

Email marketing is alive and well. Email marketing is a very important piece of your overall marketing strategy.  Emails that show up well and are mobile-responsive are essential.  It is important to understand that people DO open their emails.  If they don’t open everyone every time, that is okay.  By using email marketing, you are

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Millennial drinking coffee

Working With Millennials

Working with millennials can be a win/win It seems that just about every day I hear a business owner remark that they don’t understand how to work with millennials.  Granted, these business owners are usually baby boomers but not always. There seems to be a general consensus among employers that millennials are determined to drive

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Let’s Talk About Twitter

Twitter is an often forgotten social platform It seems that Twitter is often the social platform that gets left behind. We meet with prospective clients to review their social media and will often hear, “Why bother with Twitter?” Granted, the more social platforms you use, the more labor intensive it becomes…also, the more successful you

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Video Marketing, PIMedia

The Rise of Video Marketing

Though not the most obvious part of social media marketing, video production can help with solidifying your online presence and improving your business’ appeal. We at PIMedia often emphasize the importance of establishing a digital business identity through social media platforms such as Facebook and LinkedIn, a convincing, user-friendly website, and a strong email marketing

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PIMedia Review Marketing, Yelp, Facebook, Google Reviews

Finding Your Way in Review Marketing

An increasingly prominent factor in digital and social media marketing is review marketing. With the rise of Yelp and even Facebook as the major platforms for businesses, online reviews have become a vital and, like it or not, unavoidable part of your business presence. Unfortunately, the wide range of websites that allow customer reviews can

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Yelp 1 Star

To Yelp or Not to Yelp

Businesses Can Live & Die by Yelp Yelp used to be where you looked for local restaurants; it has now become the Go-To site for just about everything.  That includes professional services, products, trades, retail and, restaurants.  Have you Googled something lately and seen how close to the top of the first page Yelp is? 

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LinkedIn recommendations

Recommendations on LinkedIn

Recommendations are an often-underused and important part of your LinkedIn profile. Recently, I have been noting that when I work with a client to optimize their LinkedIn profile, they are sorely lacking in Recommendations. I wondered about this. Is it because people are embarrassed to ask for a recommendation? Do they not know how to

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The Endurance of Email Marketing, PIMedia, Debbie Harris Blog

The Benefits of Email Marketing

Though social media platforms like Facebook, Twitter, and LinkedIn tend to receive all the attention, one of the most effective and reliable mediums for expanding your business presence is, astoundingly, the email. Yes, it’s still alive and kicking after over twenty-five years, and it has not become any less prominent. Amid the rush to provide

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Yelp Reviews Matter

Yelp, Helping or Hindering?

The Influence of Yelp It seems that with every search on Google, whether you are looking for a plumber, a yoga instructor, or a dentist, you will come across Yelp and its thousands of reviews within a matter of seconds. Go ahead, try it. Search for any service that could be of any value to

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Instagram for social media marketing

3 Tips for Using Instagram for Business

Today we are going to look at 3 tips for using Instagram for business. Why? Instagram now has 500 million active daily users. That’s right, 500 million active daily users and 800 million active monthly users.  I was even surprised to learn that 92% of internet users between 18-49 use Instagram. Are your customers part

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Digital/online marketing

Don’t Get Ripped Off on Your Digital Marketing

Be Smart About Your Online/Digital Marketing Okay, so I rarely go down the negative path. What prompted me here is that we are seeing so many business owners, professionals and organizations get ripped off when it comes to online/digital marketing. What do I mean? First and foremost, understand what it is you are wanting to

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