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PIMedia Blog

Social Media is used by everyone

Social Media Day Is Coming

Social Media Day June 30th I have written before about how every day is a something day.  Now we have the 9th celebration of Social Media Day coming on June 30th.  This day was created by Mashable to recognize social media globally, #SMDay.  In actuality, it is a part of our lives every day.  #SMDay

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Email Marketing Works

Thanks for Your Email

Email marketing is alive and well. Email marketing is a very important piece of your overall marketing strategy.  Emails that show up well and are mobile-responsive are essential.  It is important to understand that people DO open their emails.  If they don’t open everyone every time, that is okay.  By using email marketing, you are

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Millennial drinking coffee

Working With Millennials

Working with millennials can be a win/win It seems that just about every day I hear a business owner remark that they don’t understand how to work with millennials.  Granted, these business owners are usually baby boomers but not always. There seems to be a general consensus among employers that millennials are determined to drive

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Twitter

Let’s Talk About Twitter

Twitter is an often forgotten social platform It seems that Twitter is often the social platform that gets left behind. We meet with prospective clients to review their social media and will often hear, “Why bother with Twitter?” Granted, the more social platforms you use, the more labor intensive it becomes…also, the more successful you

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Video Marketing, PIMedia

The Rise of Video Marketing

Though not the most obvious part of social media marketing, video production can help with solidifying your online presence and improving your business’ appeal. We at PIMedia often emphasize the importance of establishing a digital business identity through social media platforms such as Facebook and LinkedIn, a convincing, user-friendly website, and a strong email marketing

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PIMedia Review Marketing, Yelp, Facebook, Google Reviews

Finding Your Way in Review Marketing

An increasingly prominent factor in digital and social media marketing is review marketing. With the rise of Yelp and even Facebook as the major platforms for businesses, online reviews have become a vital and, like it or not, unavoidable part of your business presence. Unfortunately, the wide range of websites that allow customer reviews can

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Yelp 1 Star

To Yelp or Not to Yelp

Businesses Can Live & Die by Yelp Yelp used to be where you looked for local restaurants; it has now become the Go-To site for just about everything.  That includes professional services, products, trades, retail and, restaurants.  Have you Googled something lately and seen how close to the top of the first page Yelp is? 

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LinkedIn recommendations

Recommendations on LinkedIn

Recommendations are an often-underused and important part of your LinkedIn profile. Recently, I have been noting that when I work with a client to optimize their LinkedIn profile, they are sorely lacking in Recommendations. I wondered about this. Is it because people are embarrassed to ask for a recommendation? Do they not know how to

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The Endurance of Email Marketing, PIMedia, Debbie Harris Blog

The Benefits of Email Marketing

Though social media platforms like Facebook, Twitter, and LinkedIn tend to receive all the attention, one of the most effective and reliable mediums for expanding your business presence is, astoundingly, the email. Yes, it’s still alive and kicking after over twenty-five years, and it has not become any less prominent. Amid the rush to provide

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Yelp Reviews Matter

Yelp, Helping or Hindering?

The Influence of Yelp It seems that with every search on Google, whether you are looking for a plumber, a yoga instructor, or a dentist, you will come across Yelp and its thousands of reviews within a matter of seconds. Go ahead, try it. Search for any service that could be of any value to

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Instagram for social media marketing

3 Tips for Using Instagram for Business

Today we are going to look at 3 tips for using Instagram for business. Why? Instagram now has 500 million active daily users. That’s right, 500 million active daily users and 800 million active monthly users.  I was even surprised to learn that 92% of internet users between 18-49 use Instagram. Are your customers part

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Digital/online marketing

Don’t Get Ripped Off on Your Digital Marketing

Be Smart About Your Online/Digital Marketing Okay, so I rarely go down the negative path. What prompted me here is that we are seeing so many business owners, professionals and organizations get ripped off when it comes to online/digital marketing. What do I mean? First and foremost, understand what it is you are wanting to

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Social Media for the Holidays

3 Tips for Holiday Social Media

Be a part of holiday social media conversations! This time of year it seems that every recipe, gift, trip, family picture and holiday decorations are posted on social media. People are excited to share, especially with family and friends who are long-distance. Think about it, we didn’t always have Facebook, Instagram, Pinterest, Twitter and Snapchat

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Get Clients from LinkedIn

3 Quick Tips to LinkedIn Success

3 Simple Steps to Gaining Clients from LinkedIn It seems that every week I am asked “HOW do you gain clients from LinkedIn?” Of course, it is imperative that before you put these three tips into practice, you have a full, completed LinkedIn profile using keywords, etc. Why spend time marketing if your profile (resume, bio, footprint

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Grow Your Facebook Business Page

It’s Time to Grow Your Facebook Business Page

It’s time to catch up on Facebook with a Business Page Last week I attended a wonderful all-day digital marketing seminar here in Las Vegas. There were about 80 attendees at the event. I was so surprised to learn that many of these business people did not have a Facebook Business Page.  It got me

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WP-Client

WP-Client is a secure portal that is installed into your WordPress Website. Secure Client Portals & Online Invoicing Easily used by “techy” and “not-so-techy” Administrators One plugin configures multiple areas of your WordPress installation and allows the site Administrator to easily create new Client Areas, Client Management Portals, Client Estimates & Invoices, Client File Upload Areas,

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Email Marketing is Very Important

How’s Your Email Marketing?

Email is so important to increase revenue. I have to admit that each week we learn more ways to enhance email marketing as Solution Providers for Constant Contact. Each new technique we learn is passed on to our clients as we manage email marketing for them. We have used several service providers over the past

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Debbie Harris

Debbie Harris: Keynote Speaker

Though busy serving as President and CEO of Performance Intermedia, LLC, Debbie Harris, MA actively extends her expertise on social media, networking, and marketing through consultation and keynote speaking. Ms. Harris graduated summa cum laude from Regis University with a Master’s degree in Social Media Compliance and the Law, bringing together over three decades of business

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