It’s time to commit to video marketing There is no question that video marketing is effective, essential and will increase your conversion when used in your digital marketing. Our smartphones are now fully capable of providing the quality we need for these marketing videos. Proper lighting and sound are key elements; however, you do not
With all of the work that goes into developing and maintaining a functioning business, it can be tempting to accept a steady, reliable level of success as the best you can hope for. For many professionals, however, optimizing a business means going beyond just “getting by” and seeing firsthand the full potential of digital marketing
Increase Search Appearances and Get Your Name Out There By now, we all know that LinkedIn is the business to business platform. Used properly and consistently, it WILL garner you new clients. The very first step is your LinkedIn profile. It’s your resume online and where people go to “check you out.” Whether they are
Don’t make the mistake of thinking Facebook is done I often hear comments from clients, prospects, and colleagues that Facebook is losing people. They want me to further justify using Facebook for their business when the evidence is overwhelming that they should. Let me be clear – if you want to reach eyeballs to brand
If you are like me, you dislike talking into your phone, laptop or video camera to record personal videos to market your products or services. I absolutely love getting up in front of an audience and speaking. That is never an issue for me, but tell me to talk to the camera and it’s another
Talk Is Not Cheap Talking may just make a comeback. I have been spending a good amount of time lately talking to people on the phone. Using a program I have to reach potential clients, my calendar is filled each week with phone appointments with people I have never spoken to before. The calls last
Twitter for Business Growth Here’s a stat that might surprise you: 75% of business to business marketers are using Twitter. It actually surprised me a bit. I didn’t think it would be quite so high. In fact, it puts Twitter ahead of YouTube, Pinterest, Instagram, and Snapchat. Yes, LinkedIn comes in at 81% and Facebook
Help More Users Find Your Profile You are so excited that you thought of a catchy headline for your LinkedIn profile: “I help people create passive income” or “I am passionate and committed to helping business owners have more money & time.” I don’t want to rain on anyone’s parade and I am very sensitive
Keeping Pace with Your Current Clients and Learning How to Find the New Ones Making yourself known to the people who need your services is the whole purpose behind marketing, and the medical field is no exception. Finding the most efficient, reliable way to deliver treatment to the people in your community is paramount, and
How to Establish Better LinkedIn Connections for Your Business It is so easy these days to let automation take over everything. We have become so adept at asking Google and Alexa for help. We see numerous paid for social media ads every day. We reach for our phones to text rather than talk and challenge
Making Recruitment Marketing Work for Your Business Marketing directly to potential candidates is often the most effective way of getting your open positions seen and drawing in qualified applicants. In addition to delivering your message to the widest possible audience, recruiting through social media (namely Facebook) also allows you to appeal to users based on
LinkedIn continues to be the go-to social platform for business to business. Whether someone looks you up there or searches for you on Google, it is likely they will end up on your LinkedIn profile. I continue to find profiles that are incomplete, unimpressive and frankly, unprofessional. Your LinkedIn profile is your digital resume, your
Optimize Your Networking and Make LinkedIn Work for You 2019 is here and I am being asked more and more about making LinkedIn work to gain clients. The ability to use this platform to build relationships, network with other professionals, gain clients and build your own business reputation can all be achieved if you follow
The idea of bringing in new talent through the Internet is not exactly foreign. Online recruitment and screen-to-screen job interviews are not uncommon these days, even in the oldest and most stable of professions. Nevertheless, the decreasing emphasis on traditional “professionalism”, itself a consequence of the Internet’s influence, has stretched the hiring process well beyond
Will Facebook start charging for Messenger? Direct Messages on Facebook has become a significant new form of communication. Over 1 billion people are using Facebook Messenger or DM (Direct Message). Amazing, isn’t it? How often do you go there instead of email or texting? Never mind not picking up the phone to call. “Picking up
Are you hiring employees this year? The construction industry will continue to grow through 2020. Are you fully staffed? I know that hiring people can be tricky. It can take up a lot of your time to find labor. The best scenario would be to have lots of job applicants that you can choose from.
2019 is fast approaching and digital marketing is not slowing down. If anything, it is essential that you create a consistent, well-planned digital presence. Most businesses have at least stuck a toe in the digital marketing water. Email marketing, social media marketing, updating your website, social advertising, and writing blogs are all part of your
PIMedia tasked with the final phase of Desert Greens Pahrump, NV – Desert Greens Properties has chosen Pahrump’s PIMedia to market the sale of the final phase of the homes in the Desert Greens community. Desert Greens is a 55+ golf community for active adults who want a beautiful home without the burden of traditional
