Since Debbie is an actual social media consultant that meets with real clients, she doesn’t bombard her blog list like a digital marketer. Her intent is to share her knowledge and experience from her consulting, so about once or twice a month you will see her blogs delivered by email. Should you have any questions […]
An increasingly prominent factor in digital and social media marketing is review marketing. With the rise of Yelp and even Facebook as the major platforms for businesses, online reviews have become a vital and, like it or not, unavoidable part of your business presence. Unfortunately, the wide range of websites that allow customer reviews can […]
Businesses Can Live & Die by Yelp Yelp used to be where you looked for local restaurants; it has now become the Go-To site for just about everything. That includes professional services, products, trades, retail and, restaurants. Have you Googled something lately and seen how close to the top of the first page Yelp is? […]
Recommendations are an often-underused and important part of your LinkedIn profile. Recently, I have been noting that when I work with a client to optimize their LinkedIn profile, they are sorely lacking in Recommendations. I wondered about this. Is it because people are embarrassed to ask for a recommendation? Do they not know how to […]
Though social media platforms like Facebook, Twitter, and LinkedIn tend to receive all the attention, one of the most effective and reliable mediums for expanding your business presence is, astoundingly, the email. Yes, it’s still alive and kicking after over twenty-five years, and it has not become any less prominent. Amid the rush to provide […]
The Influence of Yelp It seems that with every search on Google, whether you are looking for a plumber, a yoga instructor, or a dentist, you will come across Yelp and its thousands of reviews within a matter of seconds. Go ahead, try it. Search for any service that could be of any value to […]
Today we are going to look at 3 tips for using Instagram for business. Why? Instagram now has 500 million active daily users. That’s right, 500 million active daily users and 800 million active monthly users. I was even surprised to learn that 92% of internet users between 18-49 use Instagram. Are your customers part […]
Be Smart About Your Online/Digital Marketing Okay, so I rarely go down the negative path. What prompted me here is that we are seeing so many business owners, professionals and organizations get ripped off when it comes to online/digital marketing. What do I mean? First and foremost, understand what it is you are wanting to […]
Be a part of holiday social media conversations! This time of year it seems that every recipe, gift, trip, family picture and holiday decorations are posted on social media. People are excited to share, especially with family and friends who are long-distance. Think about it, we didn’t always have Facebook, Instagram, Pinterest, Twitter and Snapchat […]
3 Simple Steps to Gaining Clients from LinkedIn It seems that every week I am asked “HOW do you gain clients from LinkedIn?” Of course, it is imperative that before you put these three tips into practice, you have a full, completed LinkedIn profile using keywords, etc. Why spend time marketing if your profile (resume, bio, footprint […]
It’s time to catch up on Facebook with a Business Page Last week I attended a wonderful all-day digital marketing seminar here in Las Vegas. There were about 80 attendees at the event. I was so surprised to learn that many of these business people did not have a Facebook Business Page. It got me […]