How much fun do you usually have on Monday morning? Is Sunday night much better? After awhile, even convenient, financially-rewarding work can tax us into spending every afternoon pining for the weekend or tossing and turning every night at the prospect of another day at the office. Venturing out on your own, particularly in the
Securing Better Professional Relationships What do your prospects, clients, and partners really care about? No matter how fascinating and relevant that personal anecdote might be, remember that no interaction, even in business, is ever entirely about you. Healthy professional relationships are just as firmly rooted in collaboration, civility, and honest communication as any healthy personal
Brand Messaging that Serves Your Audience Inconsistency in how you message your services across multiple platforms can be just as damaging to your brand (if not more so) as having no messaging at all. Potential clients who are “checking you out” online need to not only like the information they find but trust it as
Viewing Your Business on Google and LinkedIn We business owners often proclaim the benefits of attempting to “see the world” through our clients’ eyes, and the pursuit of that ideal often accounts for a good chunk of our marketing budgets, as well as our time. For all of our faith in the public’s discerning and
Defining Your Value Proposition on LinkedIn Whenever I introduce professionals to the concept of gaining new clients through LinkedIn marketing, the first topic of conversation is, of course, what makes their business or service unique. Especially in light of LinkedIn’s recent limitation on weekly user connections, crafting a concise, compelling value proposition is paramount to
https://www.youtube.com/watch?v=XRw0JmdnP-chttps://www.youtube.com/watch?v=XHOmBV4js_E LinkedIn Marketing and Sales Acquisition While there are many aspects of traditional business marketing that still bear relevance in the digital age–and I routinely speak to the value of personal interaction and well-crafted promotional campaigns–“cold calling” is certainly not one of them. It is no longer a matter of if but when you should
How to Drive Relevant Traffic to Your LinkedIn Profile As you no doubt know by now, LinkedIn can revolutionize how you generate leads and identify new prospects for your business, but even a flawless profile page on its own may not be enough to get you the results your business deserves. Attracting paying clients on
Crafting an Honest Business Profile Speaking in “your voice” means conveying your message honestly and directly in a manner that truly represents you and your business. These are your words, and they are meant to relate your story–not someone else’s. It is not self-centered to discuss yourself in your own “About” section; that’s what it’s
Digital Marketing Results and Realistic Expectations No social platform or digital marketing tool is a cure-all, and even in 2021 there is no absolute, guaranteed method for attracting paying clients every hour on the hour. Particularly for professionals who are starting “from nothing”, it is imperative to remember to hold realistic expectations about the level
LinkedIn Connections and Brand Messaging Forging productive, relevant connections on LinkedIn is entirely dependent on how you represent yourself and your services one-on-one. This does not have anything to do with the traditional “sales pitch” or even your personal enthusiasm for your work; it is about finding what is most likely to resonate with the
Make Networking a Focus in the New Year Are you tired of whiling away the hours just searching for something new to stream? Do you think it might be time to try something a bit more productive? While the challenges of 2020 will continue to be with us for the foreseeable future, there are steps
As we approach the end of 2020, I would like to thank everyone who has supported me and my business over the past twelve months and express my appreciation for all those who have worked to make the business community more collaborative, supportive, and inclusive than ever before. While there will still be many challenges
Is Upgrading Really Worth It? One of the questions I encounter most frequently as a LinkedIn coach is “Should I upgrade my LinkedIn account?”. My answer, regardless of what industry the client is in, is “It depends on you.” Deciding between a free account and a premium account is one thing, but If you are
https://www.youhttps://www.youtube.com/watch?v=nGxM8UvgJBYtube.com/watch?v=V7TG_kFAwWg Trustegrity® and the Power of Honest Discourse The word “authenticity” can evoke a number of different reactions and interpretations among professionals. While it’s true that each of us possesses a unique sensibility when it comes to how we like to do business or be approached as a business owner, learning more about how our
Trustegrity® and the Spirit of Collaboration With groups now up and running in dozens of states across the U.S., Trustegrity®’s burgeoning national presence is a sign of how valuable dedicated professional groups can be to business leaders of any industry. Within each Trustegrity® group, ideas are meant to flow freely among the participants, and it
The opportunities afforded by membership in Trustegrity®’s professional community have, for me, ranked among the most productive and rewarding of my career. Trustegrity®’s private groups facilitate collaboration, networking, and true business development like no other professional circle I have encountered, and the potential for creating reliable, lasting relationships only seems to increase with each session
Refining Your LinkedIn Profile Information – Education & Experience It may seem fairly intuitive, but it bears repeating that it is absolutely essential that you fill-out your personal information, including your education and work experience, for your LinkedIn profile if you are hoping to make valuable connections. However, you should also be discerning when it
How to Boost Visual Appeal on LinkedIn Even when it comes to purely professional interactions, visual appeal remains a critical part of the process. How you present yourself and your business would be an obvious consideration in any other setting, and the LinkedIn platform is no exception. From refining the basic visual elements that help
