Email Marketing Works

Thanks for Your Email

Posted on Posted in Email

Email marketing is alive and well. Email marketing is a very important piece of your overall marketing strategy.  Emails that show up well and are mobile-responsive are essential.  It is important to understand that people DO open their emails.  If they don’t open everyone every time, that is okay.  By using email marketing, you are […]

Millennial drinking coffee

Working With Millennials

Posted on Posted in Millennials

Working with millennials can be a win/win It seems that just about every day I hear a business owner remark that they don’t understand how to work with millennials.  Granted, these business owners are usually baby boomers but not always. There seems to be a general consensus among employers that millennials are determined to drive […]

Twitter

Let’s Talk About Twitter

Posted on Posted in Uncategorized

Twitter is an often forgotten social platform It seems that Twitter is often the social platform that gets left behind. We meet with prospective clients to review their social media and will often hear, “Why bother with Twitter?” Granted, the more social platforms you use, the more labor intensive it becomes…also, the more successful you […]

Yelp 1 Star

To Yelp or Not to Yelp

Posted on Posted in Reviews

Businesses Can Live & Die by Yelp Yelp used to be where you looked for local restaurants; it has now become the Go-To site for just about everything.  That includes professional services, products, trades, retail and, restaurants.  Have you Googled something lately and seen how close to the top of the first page Yelp is?  […]

LinkedIn recommendations

Recommendations on LinkedIn

Posted on Posted in LinkedIn, Uncategorized

Recommendations are an often-underused and important part of your LinkedIn profile. Recently, I have been noting that when I work with a client to optimize their LinkedIn profile, they are sorely lacking in Recommendations. I wondered about this. Is it because people are embarrassed to ask for a recommendation? Do they not know how to […]